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The global media planning and buying market growth is being propelled by the growth of media expenditure. The market is being aided by the advertising agency, which is being driven by the increasing penetration of the internet. The rising penetration of the internet is evident throughout the regions having a vast population shifting from televisions to online videos. The expenditure on digital advertisements, as well as videos, has, therefore, grown substantially owing to the rapidly growing consumer base. The industry is being propelled further by the rising innovations, along with new product launches by the key players in the industry, to meet the changing demands of their rising consumer base. Moreover, the integration of artificial intelligence is also a significant factor in driving the growth of the industry.
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